Strategic Initiative II

Products:

Develop products that improve and enhance the delivery of all aspects of library services

Goal: Provide 21st century leadership in regards to content rights and distribution and the role of the public library content economies

  • Develop products that enhance the library experience for users of mobile devices.

    • Determined that platform-specific apps are not a good use of Library time; began early tests & development of requirements for platform-independent mobile website.
  • Identify data sources from outside the library industry, such as Amazon.com or GoodReads.com, to improve patron experience and enhance catalog quality.
    • Migrated patron-facing bibliographic records away from MARC for greater flexibility and usability.
    • Began to provide movie trailers through the AADL catalog.
    • Early prototyping of metadata aggregator for cataloging workflow.
    • Actively pursuing additional data sources to enhance patron experience with the catalog.
  • Create a repository and distribution model for locally created and produced content, and explore opportunities for AADL’s production resources to be more widely used by the community.
    • Magnatune development added capacity to aadl.org to store and distribute digital objects from any source; infrastructure development continues to support this project.
  • Develop products that will customize library borrowing to fit individual needs and require less time and management by patrons.
    • Addition of multiple cards per aadl.org online account greatly increased convenience in multi-card households; launch of wishlists is much-appreciated patron feature with positive impact on fulfillment times.
  • Explore print-on-demand technology and develop a potential service model.
  • Sustain the community value of the public library amidst closed digital content markets and decreasing availability of physical materials by designing digital products that establish new distribution relationships with content producers, push the boundaries of current copyright law and ensure public ownership of and access to content.
    • Licensed and launched Magnatune collection, providing excellent value for patrons and for AADL; continuing talks with other rightsholders for similar deals.
    • Developed general licensor’s license for digital materials to use as starting point for negotiations with other rightsholders.

I. Services III. Finances IV. Communications V. Organizational Development VI. Facilities